Brand Identity & Logo
Brand Consistency
The DHI logo is one of our most visible and valuable assets, and it is necessary to keep the usage consistent as it is applied across multiple applications. In order to maintain the integrity of the DHI brand, all applications of the logo must abide by the standards mentioned.
The DHI logo was specifically designed with it’s services and clients in mind. The logo is available in multiple sizes and colors but must not be altered or recreated. Consistent usage and application of the official logo further reinforces the DHI brand.
White Space
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum white space for the DHI logo is defined as one-fourth the height of the logo.
Understanding the white space rule is essential, as it is also the standard for logo position and scale on printed and digital communications. The white space rule should be maintained as the logo is proportionately enlarged or reduced in size.
Secondary Logos
Approved Logo Color Usage
Blue logo: Use on white or light gray background
White logo: Use on black, dark gray, or blue background
Black logo: Use on white or light gray background
Other background colors may be used but must provide adequate contrast to the logo color and must be approved.
For approval of additional background colors, please contact:
Michael Northcott, Executive Vice President
Improper Logo Usage
To keep the integrity of the DHI brand, you must never alter the official logo design in any way, outside of proportional scaling. This includes, but is not limited to, stretching, skewing, cropping, rearranging, or adding elements and effects.
The use of the DHI logo is a reflection on the company as a whole, and any alteration may risk brand reputation.
For any questions on logo usage, please contact:
Michael Northcott, Executive Vice President
